Best Practices of Public Relations and Corporate Strategies
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1- Online Training...with international accreditation. The value of participation per person is €1,450
2-Requirement : specifying the course, number of participants
implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
Best Practices of Public Relations and Corporate Strategies
Introduction :
We presents this course in (Best Practices of Public Relations and Corporate Strategies) for all individuals wishing to develop advanced communication skills and qualifications in PR and Media Sectors, and to know the significant role of Public Relations and Corporate Strategies in the Media Industry.Who thinks he can separate his professional specialty from the community around him is definitely mistaken, since any human activity depends heavily on the surrounding community. Public relations have authority over corporate social responsibility through the Crisis Management Function and responsibility for corporate reputation, which necessarily means helping to change organizations to achieve new sustainability agendas. Public relations contribute to the effectiveness of organizations by improving organizational relationships, facilitating public talks and discussion. PR Liaison Department in any establishment is the engine that activates functions between all administrative departments of the company, while Strategic Communication is a comprehensive concept that includes many aspects such as Organizational Communication, and Awareness Campaigns. Strategic Communication will guide the organization for the best methods of PR Strategic practices. Therefore, the emergence of Strategic Communication Framework inside the establishment would set out the proper parameters of relationships with Internal and External Stakeholders
Course Objectives :
At the end of this course, the participants will be able to :
- Studying Public Opinion through a wide range of topics.
- Proper determination of where public opinions or attitudes come from.
- Learning how to interpret the results of surveys and the best usage of such data and information, in order to manage crises, and to develop PR plans that lead to positive results.
- Usage of best techniques to monitor and measure Public Opinion to improve the company’s image and culture.
- The ability to conduct Comprehensive Surveys on the course related topics.
- Master effective planning and implementation of Promotional and Advertising Campaigns.
- Learn how to research and conduct Delphi Methods for Planning and Forecasting.
- Learning how to interpret the results of surveys and the best usage of such data and information, in order to manage crises, and to develop PR plans that lead to positive results.
- How to convert survey data, into understandable and self-explanatory information.
- Learning the challenges and understanding the rules governing Public relations to ensure compliance.
- Mastering the methods of Crisis Management and Combating Rumors.
- Studying Public Opinion through a wide range of topics.
- Proper determination of where public opinions or attitudes come from.
- The ability to conduct Comprehensive Surveys on the course related topics.
Targeted Audience :
- Communication Managers and PR professions.
- Senior Directors in institutions and Key Administrative personnel.
- Operation Managers and Project Managers.
- Corporate Board of Directors and Executive Directors.
- Professionals working in the fields of Media, Public Relations and Business.
- Operation Managers, Project Managers, Boards Of Directors and Corporate Executive Directors.
- Communications Managers and PR professionals.
- Senior Management Officers and Key Administrative Personnel.
- Officials working in governmental institutions and other related administrative establishments.
Course Outlines :
- PR : Influence, Credibility, and Crisis Management.
- Public Relations Ethics and Code of Conduct.
- The significance of Public Opinion.
- Major pillars of Public Opinion, Public Relations and Media Strategies.
- Models and theories of Communication.
- Practical practices of Public Affairs: The most effective tools and methods.
- Understanding the various elements and aspects of Public Opinion.
- Planning and organizing of PR Campaigns.
- Management and Best Practices of PR in the real world.
- Practical training: Management of PR & Lobbying Campaigns.
- Perceptions and issues of PR campaign Management.
- Effective Public Relations campaigns.
- Crisis and Risk Management.
- Communication Crisis.
- Dealing with the Media in the course of Lobbying Campaigns.
- PR Strategies over the Internet.
- Planning and preparations of proper PR surveys.
- Campaign Management operations and techniques.
- Evolution of PR process and strategies.
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
