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1- Online Training...with international accreditation. The value of participation per person is €1,450
2-Requirement : specifying the course, number of participants
implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
Digital Marketing
Introduction :
Digital Marketing is now an irreplaceable component of any successful Integrated Marketing Communications (IMC) campaign and its importance is evident in light of the unprecedented demand for skilled digital professionals. In addition, there is a tremendous impetus for existing professionals to upgrade their skills to function effectively in the new digitized world.The digital era has also given birth to a host of digital marketing/advertising agencies offering expertise ranging from niche services such as SEO specialists, and content creators; to generalists offering a gamut of services encompassing comprehensive social media and digital marketing campaigns including strategy, content creation, media buying, budget allocation and reporting.The importance of digital marketing in the present era is a fact that cannot be ignored, but it can also at times pose a challenge to working professionals given its nature of constant and fast-paced evolution.
Course Objectives :
At the end of this course, the participants will be able to :
- Fundamentals of digital marketing and its business implications
- Fundamentals of social media marketing and its implications to marketing activities
- An overview of social media & other digital media in the region
- An understanding of the industry standards, best practices and latest developments
- In-depth study of the procedures in:
- Creating a digital marketing framework
- Search engine optimization (SEO): Keyword research
- Display advertising, search marketing and Google Adwords
- Social Media Marketing- Facebook, Instagram, Twitter and YouTube
- Setting industry-relevant e-commerce practices
- Knowledge to strategize and manage viable digital marketing and social media campaigns
- The essential expertise to better manage and review outsourced digital marketing agencies
Targeted Audience :
• Directors, Board Members, Chief Executive Officers and other members constituting the top management of an organization – to thoroughly understand critical aspects of Social Media and Digital Marketing
• Brand Managers and Marketing professionals responsible for the management and marketing of products/services of the organization
• Sales managers and Sales professionals who are interested in expanding beyond the current traditional avenues and explore the digital opportunities to expand sales
• Marketing consultants responsible for advising organizations on growth and expansion of businesses
• Entrepreneurs and Business owners looking for additional opportunities to connect with the consumers and generate sales in a digital world
• Working Professionals from other fields interested to explore digital marketing and its real-world applications to business
Course Outlines :
Module 1 – Introduction to Digital Marketing and Social Media Marketing
- Fundamentals of Digital Marketing
- Fundamentals of Social Media Marketing
- Responsibilities of the Digital Marketing professional
- Digital marketing framework
- Current state of social & digital media in the region
Module 2 – Content Creation and Curation
- Auditing existing content and creation of new content
- Identifying and formulating a content strategy
- Implementing a content plan
- Analyzing and improving content
Module 3 – Digital Assets
- Scope and types of digital assets
- Analysis and Audit of current assets
- Digital asset management (DAM)
Module 4 – Social Media Marketing- Channels
- Introduction to Social Media and its implications for businesses
- Social media marketing:
- Youtube
- Data Analysis & Reporting
Module 5 – Social Media Marketing- Influencers
- Social media and crisis management
- Influencer marketing:
- Understanding Influencers and Bloggers
- Choosing the right Influencers
- Influencer Relationship Management
Module 6 – Digital Advertising
- Digital Display advertising
- Digital Remarketing
- Goal setting and budgets
- Programmatic Display Advertising
Module 7 – Search marketing
- Search Engine Optimization (SEO) and Keyword Research
- Search Engine Marketing (SEM), Pay Per Click (PPC) and Google Adwords
- Content Development and Optimization
- Google Analytics and interpreting reports
Module 8 – E-Commerce
- Understanding E-Commerce fundamentals
- E-commerce content creation and management
- Understanding Key Ecommerce Metrics
- The shopper’s online journey
- Identifying the eCommerce channel priorities and organizational adaptation
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
