EBC For Training & Development

Media and Public Relations

.

Code

Available Dates

Places

Fees

Registeration



Dubai.. Istanbul

Cairo...London

KualaLumpur.. Tunisia

2950 $

Register


Dubai.. Istanbul

Cairo...London

KualaLumpur.. Tunisia

2950 $

Register

Dubai.. Istanbul

Cairo...London

KualaLumpur.. Tunisia

2950 $

Register

Dubai.. Istanbul

Cairo...London

KualaLumpur.. Tunisia

2950 $

Register


Dubai.. Istanbul

Cairo...London

KualaLumpur.. Tunisia

2950 $

Register


Dubai.. Istanbul

Cairo...London

KualaLumpur.. Tunisia

2950 $

Register

1- Online Training...with international accreditation. The value of participation per person is $1,450

2-Requirement : specifying the course, number of participants, implementation date, and joint coordination.

Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More

Other Places To Hold The Course :

KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels

Media Management in Crisis Communications

Introduction :

Effective Strategic Crisis Management depends on sound and swift decision-making, and neither can happen without corporate-wide and multi-agency pre-planning. Expert analysis of the business crisis finds that rushed strategic management decisions, incorrect statements, actions, or inactions have caused many of the most newsworthy business crises during or following an event.Effective Strategic Crisis Management begins with effective decision-making. In an emergency, the first major decisions made regarding how to handle the unfolding situation are almost always the most important ones. Good initial decisions can make even a catastrophe manageable; bad decisions can fatally exacerbate an otherwise small problem. In both cases, the window of opportunity for initial decision making is extremely small and closes rapidly. Once the moment for decision making has gone, it does not come back. Your strategic corporate response must be coordinated and effective, your strategic crisis management team/s pre-identified and fully trained.

Course Objectives :

At the end of this course, the participants will be able to :

  • Acquire in-depth knowledge of the key aspects of Strategic Crisis Management.
  • Learn how to identify incidents and crises so you can cultivate and harness the potential successes of a crisis.
  • Learn how to generate ownership and responsibility by all stakeholders to ensure your organization responds efficiently and effectively.
  • Learn how to recognize and prioritize the issues that are most likely to affect corporate reputation during and after the crisis.
  • Learn the fundamentals of organizing and managing Crisis or Emergency Control Centres.
  • Learn how to plan and manage multi-agency exercises – and make them more rewarding and exciting.
  • Take away step by step guidance on how to validate plans, to improve staff ownership, to augment training programs, and to raise awareness.

Targeted Audience :

  • Managers
  • Supervisors
  • Team Leaders of Public Relations sections as well as any staff member who may be involved in managing communication and media issues during a crisis.

Course Outlines :

Unit 1 : What Should Be In Place Before The Event?

  • Understanding Crisis Management:
    • How to manage a crisis?
    • Virtually every crisis contains the seeds of success as well as the roots of failure.
    • The Rationale of the Crisis Manager.
  • Consider the range of risks: Natural/Environmental; Hazards; Technological – loss of utilities/product/process/plant; Human Error; Sabotage and Terrorism.
  • Crisis Managers – Roles & Responsibilities – manage the issue before it becomes a Crisis.
  • Who else inside and outside the organization should be involved?
  • Evaluating your risks and vulnerabilities; Consider the worse-case scenarios.
  • Understanding ‘denial-curve’ and ‘group-think’ syndromes.
  • Who decides who sits in the ‘hot-seat’?
  • Case Studies, why some companies fail and others survive?

Unit 2 : Pre-Planning, Who, and What Else Should Be Considered?

  • Who owns the mitigation process?
    • Self-evaluating questionnaires.
  • Developing and Implementing Emergency Plans.
  • Twelve point checklist covering the whole planning process.
  • Mutual Aid arrangements.
  • Company-wide strategic contingency plans.
  • Service or departmental plans.
  • Building evacuation plans.
  • Crisis Management and Communications. Emergency Centre/s.
  • Developing and implementing a Business Continuity Management (BCM) strategy.
  • Business Impact Analysis. Case Study and Workshop.

Unit 3 : Dealing With a Crisis – The ‘Communications’ Perspective

  • Command and Control Issues:
    • Operational (at the scene).
    • Tactical (at the forward control point/incident command).
    • Strategic (boardroom level/emergency operations centre).
  • On Scene Crisis Management, essential elements for success.
  • Reputation Management – Managing the Media. ‘How to’ sessions include.
  • Organizing a Press Conference.
  • Conducting Radio and Television Interviews.
  • Case Study Exercise: Crisis Communications Strategy. Develop a crisis communications strategy and action plan based upon a given scenario.

Unit 4 : Incident Management & Aftermath:

  • Alerting and Warning. Case Studies. What can go right and what can go wrong.
  • Case Studies – Texas City Disasters 1947 and April 2005.
  • Major Incident Simulation – Role Playing Workshop:
    • Syndicate selection.
    • Reporting back.
  • Potential Psychological & Welfare problems in Crisis Management.
  • How to improve staff morale and confidence in the process.
  • The psychological effects during and after an incident involving injuries – and worse.
  • Looking after yourself and your staff.
  • The questionnaire, are your batteries in good condition?

Unit 5 : Essential Post-Incident Actions:

  • Validating plans and procedures:
    • Discuss the four types of exercise.
    • How to get the most out of an exercise.
  • Post Incident evaluations.
  • De-briefing skills – managing the de-briefs – hot and cold.
  • How to keep all ‘stakeholders’ informed.
  • Prioritizing the Recommendations.
  • Examples of critique questionnaires.
  • Critique report writing, executive summaries, and recommendations.
  • Closing the loop. How to continue the process.
  • Case Study – Buncefield Oil Depot, Hertfordshire UK, 2005.

European Business Center Training Methodology :

Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.

What Does The Participant Get From The Course?

Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution

Note :

We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.

International Accreditations

European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.