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1- Online Training...with international accreditation. The value of participation per person is €1,450
2-Requirement : specifying the course, number of participants
implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
Oil Products Marketing
Introduction :
This course will help you to understand how successfully to market oil products in one of the world’s most competitive environments. No matter how experienced an oil marketing executive you may be, the ability to differentiate, promote, market, and sell your products and services is the single attribute that will help to distinguish you in your role.Learning how to be a better marketer will enable you to progress in your career, while permitting your organisation to gain the maximum benefit from your skills within this technically challenging sector. Simply being able to make effective marketing decisions isn’t just about using the information in front of you. Importantly, it’s about being able to find a commercially viable compromise, often between varied parameters.
Course Objectives :
At the end of this course, the participants will be able to :
- Collate, strategise and roll-out an effective and sustainable oil product marketing plan
- Have an awareness of the external factors influencing local, regional, national, and international markets
- Have available a full-featured suite of marketing tools to craft and implement a focused marketing message
- Derive an understanding of the operation of the sector focused media
- Capitalise on your understanding of this highly competitive marketplace
Targeted Audience :
- Existing personnel in the oil product sector, who are looking to migrate to a marketing-related function
- Experienced marketing staff looking to gain a greater insight into the sector
- Those new to the oil product industry
- Staff and personnel involved with pricing and product distribution
- Staff seeking to understand how micro and macro economics affect their marketing operations
Course Outlines :
DAY 1 : The Oil Product Sector – An Overview of Market Dynamics & Distribution Channels
- The basics of marketing oil products, including market dynamics and distribution channels
- Commonly marketed downstream products and the issues & challenges influencing & driving their marketing
- Defining your message, categorizing your customers segments and analyzing their needs & expectations
- How can branding make or break your oil product marketing?
- Upstream versus downstream – the key issues driving each segment
DAY 2 : Wholesale Marketing in the Oil Product Sector
- How wholesale sales, distribution channels and reseller sales operate
- Using the AIDA model in relation to terminal and rack sales
- Conducting a PESTEL analysis – assessing how your marketplace functions using external observations and feedback
- Market structures and market dynamics, including regulatory and external factors
- Distribution channels and their effect upon the marketing mix and profitability
- Pricing structures and using industry standard tools to define your product positioning
- Standing out in a crowd – what makes your product unique?
DAY 3 : Retail Marketing in the Downstream Oil Sector
- Using retail psychology and buyer behaviour techniques to market products to customers
- Developing and leveraging your key brand differentiators
- Why segmentation and positioning are critical to fuel, lubricant and other downstream product successes
- Porter’s Five Forces in relation to retail oil product marketing
- Marginal utility and diminishing returns – where profits and how are made in the sector
- Adding financial benefit via value chain analysis
- Evaluating the impact of future product developments on your marketing mix
DAY 4 : Integrating you Marketing Mix Across Multiple Platforms in the Oil Product Sector
- Integrating your marketing campaign techniques to maximise ROI
- Crafting and developing your social media platforms to leverage customer reach
- Maximising your social media metrics across multiple digital platforms
- Reaching and influencing key accounts, customers and consumers via digital channels
- Generating clicks and conversions – harvesting your database
- Developing a fully integrated digital strategy to wrong-foot your competitors
DAY 5 : Delivering the Future
- Driving a future-proof marketing strategy that’s fit for purpose
- Demonstrating and proving value to your board and shareholders
- Working with ambassadors, pressure groups and thought leaders to present a compelling business offering
- Leveraging internal comms to refine your brand values
- Working with internal stakeholders to develop a bulletproof business case, strategic plan and implementation timeline
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
