Public Relations in the Oil and Gas Industry
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1- Online Training...with international accreditation. The value of participation per person is €1,450
2-Requirement : specifying the course, number of participants
implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
Public Relations in the Oil and Gas Industry
Introduction :
This course will help your organization to tell its story in a way that fosters understanding building relations with local communities, national governments, campaigners, and the media building your brand and reputation. The energy sector is vital to our daily lives and global economies but, much of the time is treated harshly in the media and by some stakeholders. Sustained public relations campaigns can help drive strategic organizational change, build public perceptions and drive reputation with key stakeholders.This powerful training course takes a problem-solving approach to the design of PR programs for the oil and gas industry. By closely fitting the approach to core business priorities it reinforces key messages and organizational strategy.
Course Objectives :
At the end of this course, the participants will be able to :
- Develop a problem-solving approach to match PR strategy to business objectives choosing channels and tactics to achieve business results
- Examine the range of PR tools and techniques to select the best for your purpose
- Plan PR campaigns to meet need setting clear objectives with behavioral outcomes and measurable results
- Measure risk and plan to mitigate these risks
- Understand how to generate and place stories in the media and achieve consistently favorable coverage
Targeted Audience :
- Estimate costs proactively
- Practicing cost reduction techniques
- Effective cost estimates for projects
- Make better use of cost budgets, plans and forecasts
- Understanding project evaluation
Course Outlines :
Unit 1 : The Complete PR/Communications Professional :
- The role of Communications and PR in the oil and gas industries
- Overview of the challenges facing the industry and its image/reputation
- The Reputation managers – building and defending your brand
- From the local community to the regulators – identifying and classifying stakeholders
- Identifying your target publics or audiences
- From exploration to retail – engaging and marshaling your supply chain
Unit 2 : Telling Your Story – and Getting it Heard :
- Setting SMART Objectives to meet your business needs
- The psychology of persuasion
- The power of storytelling – building your message house
- Choosing channels to reach your target audience, the POEM acronym
- Persuading and building relationships with the media
- Social media and its power
Unit 3 : The Power of Community – CSR in Action :
- Identifying the issues that resonate – sentiment mining
- Pressure groups and NGOs – how to involve them
- Choosing your causes for PR crisis defense
- Cause-related development and brand building
- Engaging and encouraging your staff, suppliers and customers
- Social responsibility reporting
Unit 4 : Crisis Avoidance & Crisis Management :
- Environmental scanning, using SWOT and PEST analyses and scenarios
- Advanced issue management
- Building your crisis management plan and toolkit including ‘dark’ websites
- Identifying and training media spokespeople
- Planning and giving media interviews and briefing interviewees
- Crisis handling and business recovery
Unit 5 : Putting it All Together :
- Media relations – maintaining your reputation across traditional and digital media
- Planning, writing and distributing effective media releases
- Developing your communications strategy
- Informing, consulting and working with the ‘C’ suite
- Using measurement to improve performance
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
