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1- Online Training...with international accreditation. The value of participation per person is €1,450
2-Requirement : specifying the course, number of participants
implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
The Certified Marketing Professional
Introduction :
In just a few short years, the internet, and more recently still, social media, has changed the world. There are very few aspects of modern life that have not been changed forever by internet technologies. ‘Bricks and Mortar’ businesses are being replaced by ‘Clicks and Mortar’ at an astonishing rate. Just ten years ago, it was commonplace to see surveys of consumers saying they would not shop online as they did not trust it. No more. The rush to online shopping was well advanced in 2019, the Coronavirus pandemic and the ‘locking-down’ of retail and other businesses drove all purchasers online and, at time of writing, they show no need to move back.
Course Objectives :
At the end of this course, the participants will be able to :
- Understand how to create and develop a Marketing Strategy
- Learn how to develop a Brand ‘voice’ online
- Understand content generation to support goals
- Create a fully-executable and costed Digital Marketing Plan for immediate execution
- Learn how to craft and created specific offerings to resonate with key customer persona types online
- Learn how to be digitally-relevant to customers
Targeted Audience :
- Brand Managers
- Marketing Managers
- Marketing Executives
- Communications Managers
- Business Development Professionals
- Creatives and Advertising executives
- Customer Experience executives
- Customer Service Agents
- CEOs
- Investment professionals/Venture Capitalists
Course Outlines :
DAY 1 : Strategic Marketing ‘101’
- Strategic Management
- Product Positioning
- Situational Analyses
- Marketing Planning
- The Concepts of Marketing
- Market and Customer Segmentation
- Proposition Building
DAY 2 : Marketing & Digital Strategies
- Choosing the right platforms for the right customer personas
- Finding your online ‘voice’
- Developing Data-Driven Audience and Campaign Insights
- Campaign Creation Strategies
- Customer Engagement techniques
- Integrating your core messages across multi-platforms
- What is ‘Content Marketing’?
- Creating relevant, compelling content
- Search Engine Optimization (SEO)
DAY 3 : Marketing Innovation
- The Science and practice of innovation
- Disruptive Business Models
- Applying marketing innovation to your Marketing plans and efforts
- The creation of unique and compelling value
- Building compelling, innovation-led value propositions
DAY 4 : Optimal Brand Management
- The Roles of the Brand Manager
- Project Evaluation
- Brand Strategies
- Market Positioning
- Pricing
- Channel choice & Management
- Setting and Managing success metrics
- Supporting the Brand with Creative Insights
DAY 5 : CX – The Customer Experience
- Why the Customer Experience is Crucial
- Mapping the Customer Journey and Moments of Truth
- Blending the online and ‘real-world’ Cx
- Understanding the mind of the customer
- Customer Personas
- Matching propositions to personas
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
