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1- Online Training...with international accreditation. The value of participation per person is €1,450
2-Requirement : specifying the course, number of participants
implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
The Sales & Marketing Management MBA
Introduction :
This training course enables participants to identify customer needs, create products and services to satisfy these needs, determine which stakeholders the organization can best serve, and design programmes to inform and build relationships with these stakeholders.The participants will be able to advise on and lead customer satisfaction, new product development, product and service management, innovative selling, and service. They will see their business through their client or customer’s eyes and make decisions that have a positive impact on finances and reputation.
Course Objectives :
At the end of this course, the participants will be able to :
- Align sales and marketing Initiatives within the organization
- Develop sales and marketing strategies and programmes to build competitive advantage
- Improve the sales recruiting, interviewing, and hiring process
- Integrate social media marketing with traditional marketing activities
- Use the marketing mix to increase business development opportunities
- Adjust their marketing, communication and selling styles to that of people from other cultures
Targeted Audience :
- Regional Sales Managers
- Sales Directors
- Account Managers
- Account Executives
- Customer Relationship Managers and Executives
- Telephone Sales Managers
- Sales Executives
- Online Sales Managers
- Sales Executives
- Sales Engineers
- Sales Trainers
- Customer Service Managers and Advisors / Agents
- Business Development Managers and Executives
- Marketing Strategists and Planners
- Creatives and Content Management Specialists
- Digital Brand Management, Digital Marketing, Social Media and SEO specialists
- Researchers
- Data Analysts
- PR, Public Affairs, Media Relations, Community Relations and Reputation Management Professionals
Course Outlines :
DAY 1 : Managing Marketing Resources
- Creating the Marketing Team
- Needs, Structure, Recruitment, and Induction
- Developing Team Members’ Capabilities through Mentoring and Providing Challenges
- Setting Clear Priorities
- Selecting, Explaining and Winning Support for Team Goals
- Techniques for Setting and Managing the Marketing Budgets
- Monitoring, Evaluating and Reporting the Financial Performance of Marketing
- Developing and Sustaining Relationships with External Suppliers
- Photographers
- Printers
- Agencies
DAY 2 : Perfecting Marketing Management
- Directing Insights
- Researching Markets, Analyzing and Forecasting Customer Demand
- Encouraging Customer Centricity
- Connecting with Customers
- Developing Long Term Win-Win Relationships
- Strengthening Brands
- Image, Positioning, Lines and Families
- Maximizing Revenues and Profits through Effective Product Life Cycle Management
- Integrated Marketing Communications
- Online and Offline Activities
- Campaigns
- Ensuring Value along the Distribution Channels, whether Vertical, Horizontal or Integrated
DAY 3 : Operational Sales Management
- Choosing between the Types of Sales Roles from Creating Demand to Delivering Products
- Setting Sales Force Objectives
- Prospecting, Selling, Servicing and Allocating Products During Shortages
- Strategies for Deploying Salespeople Strategically in Response to Customer Needs, Competitors’ Actions and Marketplace Changes
- Options for Structuring the Sales Force, Depending on Type of Customer and Product Lines
- Developing an Attractive Sales Force Compensation Plan that Provides Essential Regular Income plus Incentives for High Performance
- Planning: Forecasting and Projecting Sales for Management Information Systems Reporting
DAY 4 : Managing Sales Teams for Peak Performance
- Understanding the Key Principles of Personal Selling – Sales Tactics, Negotiation, Relationship Management
- The Characteristics of Highly Motivated and Competent Salespeople
- Encouraging Ongoing Learning and Development for Mastering Sales Capabilities
- Directing Sales Representatives through Setting Targets for Contact with Prospects and Customers
- Motivating Salespeople to Do Their Best through Relationships and Incentives
- Evaluating Individual Sales Performance and Giving Good Feedback that Leads to Improved Performance
DAY 5 : Advanced Interpersonal Skills
- Time Management Strategies for Prioritizing, Staying on Task and Becoming More Efficient
- Giving Feedback
- Understanding when and how to provide constructive feedback, so it is useful and helpful
- Facilitating Discussion and Debate
- Ensuring everyone contributes and respects different viewpoints
- Enabling Collaboration
- Sharing and encouraging others to share ideas and information
- Creating Respect for Others
- A cohesive team with mutual respect
- Managing Effective Meetings
- Aiming for a commitment, not just agreement
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
