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Code | Available Dates | Places | Fees | Registeration |
Dubai.. Istanbul Cairo...London KualaLumpur.. Tunisia | 2950 $ | |||
Dubai.. Istanbul Cairo...London KualaLumpur.. Tunisia | 2950 $ | |||
Dubai.. Istanbul Cairo...London KualaLumpur.. Tunisia | 2950 $ | |||
Dubai.. Istanbul Cairo...London KualaLumpur.. Tunisia | 2950 $ | |||
Dubai.. Istanbul Cairo...London KualaLumpur.. Tunisia | 2950 $ | |||
Dubai.. Istanbul Cairo...London KualaLumpur.. Tunisia | 2950 $ |
1- Online Training...with international accreditation. The value of participation per person is $1,450
2-Requirement : specifying the course, number of participants, implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
Advanced Public Relations
Introduction :
An Advanced Public Relations program is a training program designed to equip participents with the specialized skills and knowledge required for strategic communication in various professional contexts through a combination of theoretical learning and practical application. Since Communications and PR are at the heart of the business performance, this lively and challenging program is focused on developing skills and competence to practice effectively in today’s organizational environment.
Course Objectives :
At the end of this course, the participants will be able to :
- Examine the role of Communications/PR in the 21st Century Organisation.
- Explore the range of communications techniques and tools available.
- Develop increased skill writing for print and the web and competency in the range of PR tools and techniques including editing.
- Learn how to write a clear PR/Communications brief.
- Learn how to develop an electronic PR/Communications Centre.
- Develop crisis media management and interview techniques.
- Develop personal communications effectiveness to meet client need.
Targeted Audience :
- PR Managers, PR Executives & PR Officers.
- Public Affairs Professionals.
- Marketing Professionals.
- Branding, Product & Marketing Managers.
- Communications professionals.
Course Outlines :
Unit 1 : The 21st Century Communicator :
- Introduction and the goal setting for the program.
- The role of Communications PR in the organization.
- The range of media and channels.
- A problem-solving approach to PR.
Unit 2 : From Theory to Successful Practice :
- Communications models: implications for practice.
- Psychological themes and construction in practice.
- The art of influence and persuasion.
- Ethics and communications.
- Organizational transparency and communications.
- Taking and interpreting communication briefs.
Unit 3 : The Medium is The Message :
- Managing stakeholder relations.
- Managing government relations.
- Choosing channels – matching media to tasks and stakeholders.
- Writing and editing a newsletter, newspaper, magazine and for the web.
- Organizing events and exhibitions.
Unit 4 : Management Of Communication:
- Improving the power of communications in the organization.
- Measuring communications effectiveness.
- Using measurement to improve performance.
- Crisis communication.
- Reputational management.
Unit 5 : Putting it All Together:
- Planning your career and personal development.
- Impacting positively on your managers.
- Managing up and increasing your visibility.
- Team working, networking and your effectiveness.
- Time management and work planning.
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
