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1- Online Training...with international accreditation. The value of participation per person is €1,450
2-Requirement : specifying the course, number of participants
implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
Client Management Strategies for Retention & Growth
Introduction :
This training course, the customer centricity has always been a desirable characteristic in Business. Still, in an age where switching is friction-free, and all customer experiences are instantaneously shared around the world, it has now become a “Mission-Critical” necessity.In an increasingly competitive and Social world, retaining clients is a smart business. It has been estimated that it costs five times more to get a new customer than to keep an existing one. Moreover, giving your current customers excellent (or poor) experiences is of critical importance because of the rise of Social Media. Consequently, it is essential that you have a client management strategy for retention & growth. Clients expect their suppliers to become trusted advisers.
Course Objectives :
At the end of this course, the participants will be able to :
- Understand, create and communicate a compelling “Whole-Business” argument for the crucial importance of client retention
- Learn correct segmentation techniques to provide tailored offers and services to delight Clients and foster loyalty
- Learn to apply proven tools and techniques to control, monitor and constantly improve your offerings
- Learn to develop a “Common voice” (across all platforms) to encourage and foster dialogue
- Understand the Client’s personality and psychological drivers and how to create lasting value
Targeted Audience :
- Project Managers
- Project Engineers
- Marketing and Sales Staff
- Marketing Internal Consultant
- Finance Internal Consultant
- IT Internal Consultant
- Human Resource Internal Consultant
- Strategist Internal Consultant
- Anyone working in Customer Service type roles
- Any Manager responsible for Client Management and/or Customer Retention
- Senior Managers needed to develop their skills in Client Management and Communication
Course Outlines :
DAY 1 : The Business Case for Client Retention: “Friends come and go, but enemies accumulate”
- The Economic Case for Client Loyalty
- The Business Reputation Case for Client Loyalty
- Inside the Mind of the Client – What is loyalty?
- Inside the Mind of the Client – How to harness the power of “Status Quo”
- Quality and Value – What they really are and how to create them
DAY 2 : Understanding the Client: Know him/her better than he/she knows himself/herself
- Market Segmentation Strategies
- Account Development Strategies
- Client Personas
- Client Personalities
- Creating Bespoke: Compelling Propositions
- Behavioural Economics: Why they do the things they do
DAY 3 : The Psychology of Influence: How to develop an authoritative “voice”?
- Reciprocity, Commitment and Consistency
- Establishing Credibility – Becoming a Trustworthy Expert
- Using Social Proof and Liking
- Building Authority and Why it matters
- Commanding Attention
- Rapport: The glue that binds us together
DAY 4 : Communicating your Value: How to get the message out?
- Understanding Human Communications
- Barriers to Communication
- The Power of Emotion, Metaphors, Feelings and Stories
- How to be Compelling
- Matching the Message to the Medium
- Developing a Coherent Social Media Strategy for Client Retention
- eRelationships: How to Engage and Dialogue with Clients Online
DAY 5 : Continual Improvement and Action Planning: Do it right today and even better tomorrow
- Developing Compelling Propositions
- The Tools and Methods of Continuous Improvement
- When it All Goes Wrong – Tools for Problem-solving
- Being Creative and Innovating
- Developing the Plan
- Segmentation Recap
- Proposition Building Recap
- “My first steps will be…”
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
