Digital Content Creation and Marketing
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1- Online Training...with international accreditation. The value of participation per person is €1,450
2-Requirement : specifying the course, number of participants
implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
Digital Content Creation and Marketing
Introduction :
This course introduces the basics of advertising across digital marketing and social media platforms by presenting the most prominent types of digital ads and how to choose the appropriate content and target audience, in addition to determining estimated budgets for better spread. This course meets all the needs of trainees through several sites such as ads on search engines and mobile applications as well as Twitter, Instagram, Facebook, LinkedIn and YouTube, the course provides practical applications of the most prominent skills needed to market digital platforms.
Course Objectives :
At the end of this course, the participants will be able to :
- Know the digital platform marketing and the main differences with digital marketing.
- Know the most important points that affect the importance of ads in digital platforms.
- Avoid the mistakes made when marketing on social media.
- Know the most important strategies to implement for a successful social media.
- Evaluate marketing campaigns and know their strengths and weaknesses.
Targeted Audience :
Course Outlines :
- An Introduction to digital marketing and social media :
- Introduction to digital marketing.
- How to understand digital marketing.
- Types of digital marketing channels.
- Types of digital marketing platforms.
- Types of digital content.
- How do we know new ideas for digital content?
- Planning marketing campaigns on social media.
- Methods of planning marketing campaigns and choosing objectives and strategies :
- The target audience.
- The skill of choosing content.
- Methods for channels selection.
- Measurement indicators.
- Methods of advertising on Facebook, Instagram and YouTube :
- Facebook and Instagram ads.
- Methods of selecting and setting goals.
- Knowing the target audience.
- Samples of ads and estimated budget.
- Types of advertising.
- Ad measurements.
- Conditions of advertisements on Facebook and Instagram.
- YouTube ads.
- Types of advertising.
- Target audience, budget and measurement.
- The art of advertising on Twitter, LinkedIn and reporting :
- Twitter ads.
- Setting goals.
- Knowing the target audience.
- Methods of budgeting and measurement.
- LinkedIn Ads.
- Types of advertising.
- Target audience, budget and measurement.
- How do we write a paid marketing campaign report and evaluate the results?
- Provide examples and success stories within the course contents.
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 9001/2015 from the English international company UKAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
