EBC For Training & Development

Media and Public Relations

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Code

Available Dates

Places

Fees

Registeration



Dubai.. Istanbul

Cairo...London

KualaLumpur.. Tunisia

2950 $

Register


Dubai.. Istanbul

Cairo...London

KualaLumpur.. Tunisia

2950 $

Register

Dubai.. Istanbul

Cairo...London

KualaLumpur.. Tunisia

2950 $

Register

Dubai.. Istanbul

Cairo...London

KualaLumpur.. Tunisia

2950 $

Register


Dubai.. Istanbul

Cairo...London

KualaLumpur.. Tunisia

2950 $

Register


Dubai.. Istanbul

Cairo...London

KualaLumpur.. Tunisia

2950 $

Register

1- Online Training...with international accreditation. The value of participation per person is $1,450

2-Requirement : specifying the course, number of participants, implementation date, and joint coordination.

Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More

Other Places To Hold The Course :

KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels

Event Management Specialist

Introduction :

This course is a must for anyone aiming to include events as part of their Public Relations and Marketing activities. The face to face communication opportunities created by events provide business people with the most powerful of opportunities to influence their colleagues, clients and investors. Smooth well run events reflect well on any business building its reputation and standing.

Course Objectives :

At the end of this course, the participants will be able to :

  • Delegates will be able to schedule and plan an event
  • Delegates will be familiar with a range of events they are likely to engage in and the requirements for their successful delivery
  • Delegates will be able to identify the most appropriate venues and activities for their events
  • Delegates will be able to manage the media at their events with confidence
  • Delegates will be able to troubleshoot event plans to identify potential problem areas before they emerge

Targeted Audience :

  • Middle and senior managers tasked with the direct delivery of events or oversight of specialist sub-contractors
  • Senior operational managers with responsibility for managing teams whose role includes event management
  • Senior managers up to Board level with responsibility for the strategic use of events as part of the organisation’s PR and marketing strategy and their effective deployment

Course Outlines :

DAY 1 : The Role of Events in a Public Relations or Marketing Strategy

  • An Overview of Public Relations and How Events fit in
  • The PR Transfer Process and the Six Point PR Plan
  • Assessing your needs
  • Choosing the Event to fit the Objective and Audience
  • A Review of the Different Types of Event available
  • Writing a Successful Event Proposal

DAY 2 : Event Planning, the Theory and Practice

  • Scheduling – the long term plan
  • Event Running Order – timing of an event
  • Budget – staff, time, materials money
  • Choosing the Best Venue for your purpose
  • Accommodation
  • Layout for Different Events – Seating, etc.

DAY 3 : Stage Management, Dining and Entertainment, Health and Safety

  • “Stage Management” of the Event
  • Ensuring the Event is On-Message and On-Brand
  • Welcome Desk – Set Up and Management
  • Sets, Staging and Corporate Identity
  • Catering, Entertainment and Music at your Event
  • Staying Safe – Risk Assessment and Events

DAY 4 : Managing the Media at Your Events

  • Generating News through an Event
  • Inviting the Media – invitations and press releases
  • The Press Office, Press Pack and Gifts
  • Conducting Interviews and Briefing Interviewees
  • Creating a Lasting Record – Filming and Photography
  • Involving your In-house Media

DAY 5 : Invitations, VIPs and Bringing it all Together

  • Invitation Process for Different and Protocols
  • Working with VIPs
  • Meet and Greet
  • Hosting and Farewell
  • Follow-up
  • Building an Event Management Team

European Business Center Training Methodology :

Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.

What Does The Participant Get From The Course?

Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution

Note :

We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.

International Accreditations

European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.