Fundamentals of Digital Marketing
Social Media, and E-Commerce
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1- Online Training...with international accreditation. The value of participation per person is €1,450
2-Requirement : specifying the course, number of participants
implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
Fundamentals of Digital Marketing
Social Media, and E-Commerce
Introduction :
This digital marketing course will provide a powerful foundation to further exploration and study of digital marketing, an ever-evolving and fast paced field.
This business and management course will give you an understanding of how the digital economy works, and you’ll develop the critical insights necessary to succeed in e-commerce, digital, and social media marketing.
The Internet and related technologies exert a profound influence on how business and social institutions evolve. Companies like Facebook, LinkedIn, and Uber have dramatically changed how we interact, communicate, and travel. In a matter of years, Amazon and Google have forever changed the way we shop and consume information. If you’re an entrepreneur, investor, manager, or student, you need thoughtful approaches to navigate and thrive in this new environment.
Course Objectives :
At the end of this course, the participants will be able to :
- How to leverage new models in business and e-commerce to increase profitability
- Successful social media and digital marketing techniques
- Real-world application of digital marketing and e-commerce methods
- How to market yourself and your products more effectively and efficiently
Targeted Audience :
Course Outlines :
MODULE 1 : BEHAVIORAL FOUNDATIONS
- Overall Introduction to the Course
- Online-Offline Overview
- New Business Models of the Digital Economy: Principles and Examples
- Introduction to GRAVITY (Geography, Resistance, Adjacency, Vicinity, Isolation, Topography, and You)
MODULE 2 : NEW FORMS OF INTERACTION
- Frictions and Commerce
- Variety and the Digital Economy
- Online-Offline Interaction and the Omni Channel World
- Reputation and Reviews
- Networks
MODULE 3 : TOOLS AND PRINCIPLES
- Introduction to Digital Marketing Assets
- Digital Marketing Tools and Tactics: A Taxonomy
- Online Advertising: Approaches and Principles
- Earned and Integrated Media
- Mobile Engagement
MODULE 4 : NEW MEDIA PLATFORMS
- Networks Effects
- Social Advertising and Social Targeting
- Viral Product Features and Viral Content
- Organic Celebrity, Persuasion, and Sentiment
- Online Community and Models of Influence
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 9001/2015 from the English international company UKAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
