Healthcare Marketing and Medical Tourism
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1- Online Training...with international accreditation. The value of participation per person is €1,450
2-Requirement : specifying the course, number of participants
implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
Healthcare Marketing and Medical Tourism
Introduction :
This unique programme enables anyone involved in marketing, promoting or advertising healthcare services – including those involved in facilitating medical tourism – to understand how and why prospective patients choose a healthcare provider. It provides comprehensive and holistic coverage of the entire discipline of marketing in healthcare, with a particular focus on the emerging phenomenon of medical tourism. Highly practical and relevant, the programme teaches you the tools and techniques with which healthcare facilities can develop and implement marketing plans capable of transforming their reputations and revenues.
Course Objectives :
At the end of this course, the participants will be able to :
Targeted Audience :
- healthcare marketing, communications, advertising and PR managers
- directors, executives and managers from large healthcare organisations
- owner-managers of independent hospitals, health centres and clinics
- policy-makers and planners from health ministries and authorities
- marketing consultants and advisers
Course Outlines :
Module 1
- What is marketing
- why it matters in healthcare
- why we approach it as we do.
Modules 2
- how marketing managers carefully research their healthcare ‘marketplace’ and capture insights into both the broad environmental factors that affect it (which are usually beyond the manager’s control) and the behaviour of customers (which is much easier for a manager to influence).
- how to analyse and deal with competitors.
Modules 3
- how to use these market insights to develop a marketing strategy that will enable your healthcare organisation to compete successfully in your chosen markets.
- how to create a valuable healthcare brand and build patient loyalty.
Modules 4
- how healthcare organisations go about building the resources, competencies and capabilities they need in order to exploit market opportunities and satisfy market requirements.
- the marketing mix that is used to create and deliver value to the patient.
Module 5
- how to design effective marketing communications that inform, persuade and remind healthcare consumers, directly or indirectly, about the healthcare services you provide.
- detailed look at the digital marketing techniques that healthcare providers are adopting to reach both new and existing customers.
Module 6
- marketing metrics
- the key performance indicators healthcare organisations should use to measure the impact and effectiveness of their marketing strategies.
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 9001/2015 from the English international company UKAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
