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1- Online Training...with international accreditation. The value of participation per person is $1,450
2-Requirement : specifying the course, number of participants, implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
Modern Strategies of Media and Advertising Campaigns
Introduction :
We present this course to help trainees define the Media Campaign Outline and determine the type of advertising to be used before launching the product.
Although Advertising Management is a complex process the entails hiring of various media to sell a product or service, it starts very early by marketing research and includes informational campaigns that help sell the product. Without effective advertising management, media campaigns will not effectively operate, and the marketing process will therefore fail. Thus, companies that provide an effective Adv. management process always take a step forward in selling their goods and services.
Advertising is an indispensable information activity for economic activities such as industry, trade, services and other economic activities as well as for charitable and non-profit organizations. Without advertising their activities, they will not receive the social support and financial support necessary for their continued work and performance.
Course Objectives :
At the end of this course, the participants will be able to :
- A variety of areas like: advertising, media and Electronic Agencies as an Account Executive, Executive Director or Customer Relations Manager, or in the field of Digital Production.
- Business and planning in television, radio, media and major newspapers.
- In the past, students have held positions such as accountants, planners, researchers and publishing executives, and digital operators such as Media Com, McCanns International, and IPC Journal.
Targeted Audience :
- Employees working in Advertising, Public Relations and Marketing and Media fields.
- Directors of various companies and enterprises.
- Businessmen, shareholders, and business owners wishing to develop their abilities in Media Management.
- Students and graduates of media colleges in different universities.
- Media and news professionals and broadcasters.
- Administrative staff in PR Sector.
- Employees assigned to deal and interact with important and concerned personalities and ensure that these interactions go as professionally as possible.
- Employees working in the PR Sector.
- Officials in Diplomatic Sector.
- Protocol officers in charge of management and organization of conferences.
- Trainees with years of experience in communications or PR.
Course Outlines :
- Psychological aspects of consumers.
- Marketing and Communications.
- Business Management.
- Consumer point of view.
- Media operations.
- Management of agencies and operations.
- Planning the campaign.
- Digital Marketing.
- Assessment of campaign effectiveness.
- Strategic Management of the Agency.
- Relationship between consumer and brand.
- Advertising and communication strategy.
- International Marketing Management.
- The Consultative Project.
- Work-based education through negotiation.
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
