Organizational Mental Image Building Strategies
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1- Online Training...with international accreditation. The value of participation per person is €1,450
2-Requirement : specifying the course, number of participants
implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
Organizational Mental Image Building Strategies
Introduction :
Building the mental image of institutions is the first goal upon which the philosophy of public relations is based, which enormous financial resources are exploited and accurate scientific strategies are drawn that do not stop at the foundation stage, but extend to all stages of the company’s life. The positive mental image is the way for organizations to lead and develop. From here, we see that workers in the field of public relations are mainly responsible for building the mental image of the institution, so this course has special importance for all workers in the field of public relations.
Course Objectives :
At the end of this course, the participants will be able to :
- Learn the basic concepts of a mental image.
- Understanding the role and importance of the mental image.
- Learning the culture and philosophy of building the mental image of institutions.
- Learning a culture of managing the mental image of the computer.
- The ability to develop programs to build a mental image.
- Learning strategic thinking skills to build a positive mental image.
Targeted Audience :
Course Outlines :
• Introduction and basic concepts :
– Defining the scientific concepts of mental image.
– The importance of the mental image of institutions and individuals.
– Marketing capital and the roles of the mental image.
– Standards of good corporate reputation.
– Programs for mental image and corporate identity management.
– The role of various functions in building the mental image within the institution.
• The stages of mental image formation :
– The components of the mental image and the stages of its formation.
– The five stepwise steps.
– Information gathering and its role in the construction process.
• Methods of communication :
– Introducing methods of communicating with internal and external audiences to spread the culture of mental image.
– Providing the trainees with the necessary communication channels to build a positive mental image.
– Interpersonal communication skills that enable building a positive mental image of the institution.
• Strategies for building and improving the mental image of institutions :
– Building and Improvement.
– Linking the concepts of the mental image with the vision and mission of the institution.
– Introducing methods of spreading the culture of building a positive mental image inside and outside the institution.
– Programs for mental image and corporate identity management.
– Challenges affecting the mental image.
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
