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1- Online Training...with international accreditation. The value of participation per person is $1,450
2-Requirement : specifying the course, number of participants, implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
Planning & Managing PR Campaigns
Introduction :
Course Objectives :
At the end of this course, the participants will be able to :
- To examine the range of PR campaigns and the purposes that they can achieve
- To develop a problem-solving approach to match PR campaign strategy to business objectives
- To plan PR campaigns to meet need setting clear objectives with behavioral outcomes and measurable results
- To examine a wide range of successful campaigns to judge the differing strategies and use of channels and media
- To learn how to evaluate PR campaigns to demonstrate success to the business and to develop campaign methodology
Targeted Audience :
This program has been designed for PR Practitioners/Professionals and for Senior Specialist elsewhere in the organization who want to use PR/communications tools to best effect in meeting business objectives. Communicating effectively with key stakeholders is vital to the delivery of business goals. This program demonstrates how PR can be a key element of business strategy through coherent and focused campaigns.
Course Outlines :
- Welcome and introduction
- PR campaigns – their use and their risks
- Case study examples – what works and what does not
- Practical example – tackling a business challenge
- An introduction to evaluation
A Problem-Solving Approach to Campaigns
- Business strategy and problem identification
- Problem solving methods – choosing the right one
- Problem analysis – desk research, stakeholder analysis, PEST and SWOT
- Setting measurable objectives
- Force field analysis and risk identification
Planning and Costing Campaigns
- Identifying the stages of the campaign and decision points
- Preparing an effective schedule – critical path analysis
- Costing the plan and preparing a budget
- Practice case-studies
- Co-ordinating campaign elements across stakeholder groups
Channels, Delivery and Evaluation
- From strategy to tactics
- Principles of evaluation
- Research tools and methods
- Channel effectiveness and use of media
- Using influencer strategies to multiply effectiveness
Putting it all together – Effective Delivery in Your Organization
- A risk-management approach
- Dealing with contingencies
- Winning support – selling ideas to others in the business
- Ensuring that results are seen and credited
- Personal action planning
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
