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1- Online Training...with international accreditation. The value of participation per person is $1,450
2-Requirement : specifying the course, number of participants, implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
Press Office Management
Introduction :
With 24-hour rolling news channels and social media, the ways that news is shared and consumed has changed entirely and is set to keep changing. So, however you learned about the media and how to interact with it, chances are your models may need review and updating. During this training course, you will learn how to get the most out of your media relations, raise your profile and keep your stakeholders engaged. Good media coverage gets your message across effectively to the public and decision makers and allows you to positively influence what is printed and broadcast. By the end of the training course, you will know what makes a good story and what makes journalists want to run it. You will also take a deep dive into the principles, functions, and processes behind running an effective press office.
Course Objectives :
At the end of this course, the participants will be able to :
- How to run a media office (physical and virtual)
- How to sell your story to the media and handle media enquiries
- How to prepare spokespeople to engage with the media in various scenarios
- How to set up, manage and handle a press conference
- The importance of crisis planning and how to create an effective plan
Targeted Audience :
- A spokesperson for an organisation looking to enhance your ability to deliver press conferences, handle media interviews, and accurately communicate information to the public.
- Press officer/managers looking to implement best practices within their organisations
- Junior to mid-level press officers and media relations managers looking to enhance their understanding of media relations.
- Press officers are seeking to understand crisis communications.
- Press officers overseeing issues or clients that may require sensitive press handling.
Course Outlines :
DAY 1 : The Role and Purpose of a Press Office
- Understanding how today’s ‘lean’ news operations work
- What is news? The ‘news media’, social media and slow reading
- Using the internet (your website, news sites, blogs, podcasts)
- Different traditional media – print, TV, radio local, national and international
- Identifying the media that matter to your organisation
- Essential functions of an effective press office: Reactive and proactive approaches
DAY 2 : Understanding what is a ‘Story’ and How to ‘Sell’ it
- What is a ‘news angle’ or ‘hook’ and how to find it
- Researching your target media and story versioning
- Who to contact and how – selling in your story
- The news cycle – when to call
- Building a news story from scratch:
- Statistics based stories
- Picture or video clip stories, use of influencers
- Versioning stories
DAY 3 : Developing Media Campaigns and Content Programmes
- Starting with your organisation’s strategy and plans
- SMART objectives and measurement
- The Message House
- POEM and PESO – Blending paid, owned, shared, and earned media
- Digital Media: Managing and using social media effectively
- Media measurement and continuous improvement
DAY 4 : Good Practice in the Press Office
- Developing your tech stack
- Essential Admin: policies, procedures, keeping records, approvals and sign-off
- Contact databases
- 24-hour availability, account management and roster management
- Media and social media monitoring: sentiment analysis
- Content management, content calendars
DAY 5 : Issue Management and Crisis Media Management
- Strategies for monitoring issues and prevent media crises
- Identifying, training, and briefing your critical spokespeople
- Preparing your spokespeople in times of crisis
- Types of interviews
- Avoiding journalist bear-traps
- Messaging, bridging and impactful language
- How to triage incoming media enquiries
- How to set up, manage and handle a press conference
- Action Planning
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
