Public Relations & Corporate Communications
(Certified Public Relations Officer)
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1- Online Training...with international accreditation. The value of participation per person is €1,450
2-Requirement : specifying the course, number of participants
implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
Public Relations & Corporate Communications
(Certified Public Relations Officer)
Introduction :
Public relations officers and corporate communications are indispensable aspects of paramount business performance. These fields leverage modern methodologies, tools, and various channels to significantly enhance the velocity at which communications propagate, spanning from local communities to global stages, thereby epitomizing the essence of executive corporate communication.This corporate communication course embodies all the essential components to master corporate communication. Participants will train in corporate communication and internalize comprehensive insights into core corporate communications so they are prepared to lead their organization efforts effectively.
Course Objectives :
At the end of this course, the participants will be able to :
- Positioning corporate affairs within a strategic, anticipatory, and influential context.
- Cultivating substantive stakeholder engagement through robust, regular communication initiatives.
- Scrutinizing the evolution and application of corporate affairs tools.
- Synthesizing effective strategy, comprehensive plans, and tactical coordination.
- Implementing research-driven evaluations and leveraging findings for corporate enhancement.
- Mastering instruments and methodologies to manage corporate reputation amid intricate media landscapes.
- Administering organizational knowledge to streamline media management operations.
- Sculpting public perception through premier corporate internal communication mechanisms.
- Formulating strategic directives complemented by lucid, actionable plans.
Targeted Audience :
- Corporate communications practitioners and managers.
- Public relations officers and managers.
- Marketing officers and managers.
- Digital and social media specialists.
- Internal communications practitioners.
- Professionals aspiring to elevate their proficiency in communications within their spheres of accountability.
Course Outlines :
Unit 1 : The Power of Communication
- Established goal orientation for communication initiatives.
- Delineation of corporate affairs vs. public affairs modalities.
- Corporate identity and image construction.
- Overview and strategic implementation of corporate communications.
- Managing external reputation and utilizing communication as a transformative agent.
- Emphasizing communication as a universal managerial objective.
Unit 2 : From the Inside Out: Crafting Consistent Messages
- Implementation of internal communications strategies.
- Acknowledging the value of employees\’ families and friends as stakeholders.
- Assessing the organization\’s emotional capital.
- Optimizing communications channel mapping and ongoing monitoring.
- Establishing ambitious internal communication objectives.
- Deploying new media for expeditious engagement and feedback.
- Identifying and incentivizing internal champions and opinion leaders.
- Evaluating the role of traditional company magazines and newsletters.
- Executing multinational internal communications initiatives to ensure congruence.
- Securing commitment from key internal decision-makers.
Unit 3 : Risks and Threats: Their Identification and Management
- Navigating the challenges posed by single-issue politics.
- Effectively engaging with special interest groups.
- Managing whistleblower policies and disclosure regulations.
- Influencing external opinion formers to foster beneficial perceptions.
- Designing cause-related PR strategies anchored in core values.
- Tactical campaign design and meticulous planning.
- Crafting an emergency-ready crisis management toolkit.
- Comprehensive stakeholder interest inventories.
- Expanding and nurturing the opinion of former networks.
Unit 4 : Corporate Affairs/PR in the Corporate Mix
- Integrating PR within the overarching communications mix.
- PR in the marketing mix.
- The application of direct response PR methods.
- Navigating the complexities of financial PR.
- Harmonizing PR strategy alongside broader organizational goals.
- Implementing Brand PR for sustained impact.
- Harnessing persuasion measurement techniques.
- Coalescing PR/communications strategies with marketing directives.
- Mastering the art of leveraging corporate affairs for business advantage.
- Linking corporate affairs with the customer relationship paradigm.
Unit 5 : Powerful and Persuasive Action Planning
- Evaluating PR performance and its bottom-line impact.
- Transmuting strategic intent into tactical execution.
- Exploring future horizons for PR and corporate affairs progression.
- Summarizing an arsenal of tools and techniques for tactical deployment.
- Recruiting strategic allies through an enhanced networking approach.
- Defending the communicative plan and garnering executive endorsement.
- Capitalizing on interdisciplinary practices to maximize corporate outcomes.
- Personalized consultancy for individuals and teams.
- Directe towards further professional resources and means of support.
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
