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1- Online Training...with international accreditation. The value of participation per person is $1,450
2-Requirement : specifying the course, number of participants, implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
Strategic Public Affairs and Government Relations
Introduction :
Course Objectives :
At the end of this course, the participants will be able to :
- Map out the power structures that determine your organization’s prospects
- Identify how, where and when to engage in the policy and legislative process
- Develop an issues and stakeholder management plan for public affairs
- Master and execute the main public affairs and lobbying techniques
- Develop a lobbying strategy that integrates public affairs activity in support of your business strategy
- Conduct meetings with high-level government officials
- Build a lobbying campaign designed to shape your policy and legislative environment
- Engage with the news media and harness their influential power as part of a lobbying campaign
- Conduct lobbying online using the main social media tools and platforms
Targeted Audience :
This is designed for executives who need to engage with government, legislators and politicians for work. Learning is pitched at a level to help you to synthesise best practice and direct strategic implementation.
Course Outlines :
Day 1 : Creating a government and public affairs strategy
- This covers the fundamental concepts, principles and approaches to developing a government relations and public affairs strategy by taking learners through a step by step process for creating their strategy which they can utilize when they return to work.
- Understanding the principles of public affairs and government relations
- Creating a government relations and public affairs strategy
- Stakeholder analysis and management in public affairs
- Understanding and mapping your public affairs and political landscapes
Day 2 : Advocacy, messaging and positioning
- This covers skills and approaches to defining your position and making your case persuasively.
- Messaging for government and public affairs audiences
- Positioning your organization and its business goals effectively with stakeholders
- Using proof and persuasion to drive your messaging
- Leveraging communication channels for a public affairs programme
Day 3 : Implementing government and public affairs
- This module covers the practical implementation of government and public affairs campaigns and activities.
- Understanding the dynamics of political jurisdictions to maximize results
- Using different lobbying programme frameworks for your campaign
- Utilising the best tools and tactics to engage with stakeholders
- Practical workshop in which learners develop their own public affairs programme
Day 4 : Engaging with government officials
- This module covers how to develop relationships and hold meetings with government officials.
- Identifying and understanding your targets: getting to the right people within government
- Managing the dynamics of your relationship with government officials
- Developing the right communications collateral for meetings with government officials
- Practical workshop in which learners practice managing their encounter
Day 5 : Using the media to influence policy in government affairs
- This module covers how to utilise strategic communications and media engagement to further your government and public affairs objectives.
- Aligning communications activities with government affairs programmes
- Creative PR tools and tactics to generate publicity
- Building relationships with journalists to secure press coverage for your public affairs initiatives
- Practical workshop in which learners practice media interviews, with filmed interviews and feedback
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
