The Essential Skills for Public Relations Practitioners
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1- Online Training...with international accreditation. The value of participation per person is €1,450
2-Requirement : specifying the course, number of participants
implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
The Essential Skills for Public Relations Practitioners
Introduction :
The Essential Skills for Public Relations Practitioners program is a comprehensive training program designed to equip professionals with the fundamental skills needed in the field of public relations. It covers essential topics. Through hands-on exercises and practical case studies, participants develop a strong foundation to excel in various aspects of PR practice.
Course Objectives :
At the end of this course, the participants will be able to :
- Carry out the functions of public relations in a dynamic environment.
- Design and coordinate PR programs.
- Exercise the key communication skills that are essentials to carrying their PR duties effectively.
- Apply their know-how while dealing with internal and external publics.
- Understand the role of a PR professional in supporting the public image and organizational reputation.
- Enhance their verbal and non-verbal communication skills.
- Plan and execute a press conference.
Targeted Audience :
• PR Managers and Supervisors.
• PR Junior and Senior Practitioners
• Other key personnel whose work involves contact and interaction with both internal and external publics.
Course Outlines :
Unit 1 : PR in a Changing Context :
- The rise and development of PR.
- What is PR.
- The Scope of PR work.
- Setting PR Goals.
- Guiding policies of PR Practitioners.
- PR campaigns & Programs.
- PR New purposes and aspects.
- Building and Supporting the Public image.
Unit 2 : Functions of PR :
- PR principles.
- The Planning and Execution of PR Programs.
- Elements of successful planning.
- Main qualities of PR Practitioners.
- PR status in the organization.
- Duties of PR Practitioners.
Unit 3 : Communication Skills :
- Defining internal and external public.
- Essential components in communication.
- The Distribution and impacts of communication.
- Creating powerful communication.
- Communication purposes.
- Overcoming obstacles to effective communication.
- Non-verbal communication.
- Understanding challenging audience.
- Handling difficult characters.
Unit 4 : Communication Skills :
- Written communication.
- Fundamentals of writing.
- Writing for the media.
- Creating an effective press release.
- Preparing newsletters.
- Sketching and creating brochures.
- Preparing Written pieces for journals.
- Oral communication.
- Types of verbal communication.
- Preparing a speech.
- Practicing your speech.
- Non-verbal Communication.
Unit 5 : Press Conferences :
- What is a press conference?
- Why holding a press conference.
- Handling a press conference.
- Preparing the media kit.
- Establishing good media relations.
- Dealing with Media While handling a crisis.
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
