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1- Online Training...with international accreditation. The value of participation per person is $1,450
2-Requirement : specifying the course, number of participants, implementation date, and joint coordination.
Group contracting ... 20% Discount For Each Participant In Any Group Of Five Person Or More
Other Places To Hold The Course :
KualaLumpur.. Istanbul.. Dubai.. Cairo.. Riyadh.. Jeddah.. Abu Dhabi.. Doha.. Muscat.. Sharm El Sheikh.. Kuwait.. Tripoli.. Amman.. Beirut.. Damascus.. Tunisia.. Casablanca.. London.. Paris.. Barcelona.. Amsterdam.. Brussels
The Modern Strategies for Public Relations and Media
Introduction :
The Public Relations Department can be defined as the body that has the responsibility to connect institutions and their external audiences by finding ways to create a common or shared communication between these parties in order to achieve common satisfaction and common interests. It reflect the efficiency of its procedures and market laws, and there is a need for teams to supervise this branch, because it is an art in itself, which is built on a set of foundations and criteria that achieve the desired objectives of its existence, Through the acquisition of civilized ways to deal with others and communicate properly under the system of ethical and social standards and values. The communication process in public relations is based on the transfer of information to the concerned parties and the reception of important information, with the aim of bringing about the specific change and the variety of means of communication that meet this purpose. We offers the course of the modern strategies of public relations and media for anyone who wants to acquire significant international media management skills and to learn communication technology in public relations management.
Course Objectives :
At the end of this course, the participants will be able to :
- Identify rules of precedence between people.
- Knowledge of the international rules of attituding, introduction and handshake.
- Acquaintance with the international arts of etiquette and body language at official events.
- Acquiring skills in managing public relations departments in companies and media organizations.
- Acquiring the skills of the successful representative of the ministry, communication methods and the art of dealing with the masses.
- Streamline procedures, improve regulatory environment and rationalize organizational conflict.
- Acquiring public relations skills in upgrading media organizations
Targeted Audience :
- Directors in charge of reception in ministries and dealing with external entities.
- Businessmen wishing to develop their skills in managing the media.
- Ministries consultants.
- Representatives of embassies and ministries.
- Senior positions in the Public Relations and Information Department.
- Speakers and spokespersons of ministries.
- Heads of departments in government and private institutions
- Public relations and media consultants.
Course Outlines :
- Public relations and media definition, growth and development.
- The importance of public relations in the management of institutions.
- Recent trends in content analysis and its applications in public relations and media
- Recent planning trends in public relations and media production
- Modern skills in public relations.
- Personal skills of public relations officials.
- Skills and media relations.
- Effective communication and role in public relations.
- Design and manage public relations campaigns.
- Building the mental image and reputation of the institution.
- International Public Relations.
- The importance of public relations in the management of institutions and companies
- New global concepts and transformations and their reflection on public relations practices and behaviors.
- Public relations as an integrated system.
- Achieve administrative development through public relations officials.
- The role of public relations officials in rationalizing the management of organizational conflict.
- Effective negotiation skills
- charisma
- Mechanisms to improve the regulatory environment.
- Preparation of official events
- International Form for Preparation of Official Visits
- The art of dealing with high-level personalities.
- Introduction to modern media and the evolution of its concept.
- Media and mental image formation News values and the media industry.
- The importance of media in the life of communities.
- Discuss how to use research results to rationalize relations and information programs.
- The role of public relations in dealing with emergency events and how to plan ahead.
- Calendar and feedback of PR events
European Business Center Training Methodology :
Our training work is presented in a professional and attractive manner.. Interspersed with interceptive information to renew attention throughout the training period… We aim with this method to train the listener and interact… In addition to practical applications that target the direct skills and knowledge required to be achieved.. It is presented to the trainees in more than one way.. Practical exercises and applications.. Surveys and questions.. A training strategy has been adopted based on pairing between the theoretical and the professional and between the local and the global.
What Does The Participant Get From The Course?
Each participant obtains an internationally accredited training certificate from the European Business Center for Training and Development … which has the ISO certificate in quality No. 900/2015 from the English international company UCAS .. and receives a training bag containing the scientific material via an electronic flash … in addition to an enjoyable and useful training that is reflected Positive and developmental for individuals and the institution
Note :
We can implement the training course in any of the cities referred to in this course..at the appropriate and required time for the trainees..through joint coordination with the training department at the center..the training is implemented in a distinctive manner according to the best quality standards so that we meet all training requirements and needs.
International Accreditations
European Business Center for Training and Development has obtained international and official accreditations with the highest and best international levels scientifically and technically, which reflect the level of outstanding performance in our training work.. so that it achieves what each participant aspires to by obtaining the best certificates with officially approved scientific and technical standards.
